The Production Process

The process takes about seven months, from the initial call for photos to sending out the last calendar.

First, our photo editor, Paul, announces the start of photo submissions around July and August. New foreign English teachers in Japan usually start working in August so we ask those who are still here in July to send in any photos taken during the year.

In August we let the new incoming teachers know about the project and ask them to take some photos during their first months here. It's always good to have fresh eyes looking at Fukushima. We have gotten some of our best photos from people who have been living here less than a year.

Another recent feature of the calendar is the inclusion of art from elementary and junior high school students. The art submission campaign likewise begins in July and concludes in mid-November.

You don't need to be a current resident of Fukushima to share photos with us. We have received many wonderful images from former residents and travelers over the past few years.

We really only have one rule:   All submitted images must have been taken within Fukushima.

Additional information about our image selection process can be found on our Photo Criteria page.

Once we have 17 photos (12 months + a cover + 4 on the back inside page) we start the fundraising process.

We receive donations from people around the world via annual campaigns hosted at in addition to funds raised locally here in Japan. We have received a lot of generous support from local people and businesses over the years. Such generosity has been critical to the success of our project. 

Once we have the funding in place to support the production budget, we proceed to the layout phase and then send it off to the printer by early December. Finally, in mid-December we start shipping the new calendars around the world to anyone who can help plant the seeds of change.

 We are proud to say that our calendar is produced 100% within Fukushima prefecture.

What we do


Starting around August we send out a call for photos. As long as the photo was taken in Fukushima, we don't care who submits it. You don't even need to be a current resident of Fukushima to participate.
We prefer the photos to have been taken post-2011 to show the world that Fukushima is still beautiful. We especially want photos that will encourage people to visit Fukushima.


We've been so blessed over the years to have always reached each year's fundraising goal. People from across Japan have generously supported the project every year. We accept offline donations in Japan either in-person or via furikomi (bank transfer) service. We also use for worldwide online donations. Even the smallest bit helps. If you donate, we will send you some calendars.


This is our favorite part, but also the most time consuming. We pack about 3 calendars into each envelope and send them around the world to media, government leaders, diplomats and royalty. We've received responses from several notable people over the years. We try to send them all out in December, but many people continue to request calendars even through February.

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